#Highlight instagram covers how to
#Highlight instagram covers archive
#Highlight instagram covers full
#Highlight instagram covers software

#Highlight instagram covers software

For example, a SaaS company might share tips on using their software along with links to recent blog posts.Ī gym, like Equinox Fitness, might share workout routines or healthy recipes. This will look different depending on your business and industry. One thing you should be doing on your Instagram Stories regularly is sharing links - or at the very least promotional graphics - for your blog content and other educational resources like ebooks, podcasts, videos, etc. Provide resources and educational content We see a great example of this from Freddy’s Frozen Custard, where they have a Highlight specifically for sharing all of their new locations.Ĭall this Highlight “News” or “Happenings” so your audience can easily tell what to expect. It’s helpful to have these accessible well after the initial announcement so new customers can see all of the milestones your company has hit. Share company announcementsĪnother great way to use your Stories Highlights is to store company announcements. Or use a link sticker that sends customers to the product or collection landing page. You can also combine two of Instagram’s features and showcase one product at a time, then link to it using Instagram Shopping so your customers can easily purchase it for themselves. One of the best ways to use your Story Highlights is to show off your different products or collections.Ĭonsider creating a Highlight for each major facet of your business, or take a page out of Grove Collaborative’s book and create a Highlight for “Shop” that showcases their product varieties. Show off different products or collections We have 10 ideas for how you can maximize your Instagram Highlights’ potential. Now that you have this exciting new feature at your fingertips, it’s time to decide how best to use it.

#Highlight instagram covers how to

How to use Instagram Stories Highlights effectively We’ll talk more about this a little bit later. Once you’ve selected all of the relevant Stories to this new Highlights category, tap Next to add your title:įrom here, you can also edit your Stories Highlight cover either by repositioning the image from one of your Stories or uploading a photo.

Keep in mind that these will now reappear on your profile (they will not reappear as new Stories), so make sure they’re good ones that you want your audience to still have access to.

#Highlight instagram covers archive

You’ll see your Stories archive appear so that you can choose photos and videos you’ve shared in the past to add to your new Highlight.

#Highlight instagram covers full

If you’ve never created any Highlights before, head over to your profile and tap on the small dropdown arrow next to Story Highlights view the full feature:Ĭlick the circle with the plus sign that says New to start creating your first Highlight. Can that be broken down into different sections?Ĭreate a list that makes sense for your business before you start creating the actual Highlights. Consider the different types of content you share on your Instagram Stories. The more complicated part is determining what each of your Highlight categories should actually be. So how can you get started creating your own Instagram Stories Highlights? How to create Instagram Stories Highlights Plus, this elongates the life of a Story, and they keep collecting views, clicks and replies way past the initial 24-hour expiration date.

By doing so, viewers can access exactly the types of content they’re most interested in viewing. When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: Instagram Stories Highlights are categorized Stories that have been saved to a user’s profile so they are accessed beyond the 24 hours from posting. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire. This is where your Instagram Stories Highlights come in. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. You already know that Instagram Stories are a great tool for engaging your audience on Instagram.